Author, speaker, thought-leader in competitive dynamics, and expert in business concept innovation

Over the past fifteen years, Dr. Markman has authored scores of articles. His landmark work was featured in Business Week, Inc. Magazine, Nature, and other business publications around the world.

As a consultant, management coach, and business professor, Markman has worked with companies as diverse as Deutsche Telekom, Bosch Siemens, ChoicePoint, Worldspan, Mary Kay Cosmetics, and scores of family businesses and young startups. His pioneering concepts such as "resource-based competition," "interfirm hostility," "niching,"  "organizational resilience," and "cascading effects" are changing how companies compete, cooperate, and collaborate.  As a management speaker, Markman addresses diverse audiences including executive boards, managing directors, top management teams, venture capitalists, investors, technologists, futurists, and other business leaders. Markman also advises on public policy matters related to industrial competitiveness, innovation, technology commercialization, and entrepreneurship.

Markman is an associate professor of strategy, innovation, and entrepreneurship at Colorado State University.  He was an associate professor at the Terry College of Business (University of Georgia), and an assistant professor at Rensselaer Polytechnic Institute (RPI).

Markman research appears in the Academy of Management Review, Academy of Management Journal, Strategic Management Journal, Journal of Applied Psychology, Journal of Management, Journal of Business Venturing, Research Policy, Journal of Management Studies, and Academy of Management Perspectives. Markman is a member of the Academy of Management, Technology Transfer Society, and the Strategic Management Society.  He his an editorial board member with the Journal of Management and Journal of Management Studies. Markman is currently writing on competitive dynamics and pursuing further research on this topic. He lives in Boulder County with his wife, Veronique, and two sons, Oz and Eytan.

My First Book:


 Research on general market entry and competitive dynamics is extensive yet it focuses on entrants and incumbents that are of similar profile - similar size, comparable asset mixes, related product strategies, and equivalent organizational capabilities (e.g., Coke vs. Pepsi; Home Depot vs. Lowe's; United Airlines vs. American Airlines). Often, however, small entrants can alter the competitive dynamics of entire industries. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presented offer a more nuanced perspective on how, when, where and with what consequences small, single-product firms enter markets that are dominated by large, multiproduct and multimarket incumbents.

Scholars and students in entrepreneurship, strategy, international business and related fields will find this excellent collection of key published and original material illuminating.



Contact Information

Phone: 303.494.1895
Fax: 303.494.1858
Emails: inquiries@gideonmarkman.com gid.markman@gmail.com


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